OldTown White Coffee, the beloved Malaysian brand rooted in Ipoh’s kopitiam culture, is deepening its presence in the Philippines with two new exciting flavors specially crafted for local tastes. Already familiar to many Filipino travelers and coffee enthusiasts, OldTown continues to honor its rich heritage while refreshing its offerings for today’s generation of drinkers.
Savoring tradition with a twist
Since its debut in 1999, OldTown White Coffee has brought the slow-roasting Hainanese coffee tradition from Ipoh into Malaysian homes and beyond. With a signature blend of Arabica, Robusta, and Liberica beans, the brand delivers a rich, smooth, and creamy taste that has won hearts in over 30 countries.
In its latest launch event held at Robinsons Magnolia, OldTown recreated a charming kopitiam-inspired mini-streetscape of Ipoh shophouses, immersing guests in the warmth and nostalgia of Malaysian café culture. It was here that the two new flavors — Salted Caramel Flavored White Coffee and 30% Less Sugar White Coffee — were officially unveiled.
A celebration of Filipino taste
“Filipino coffee lovers will surely enjoy these new blends. Our Salted Caramel flavor offers a sweet-salty twist, while the 30% Less Sugar variant is perfect for those seeking balance without compromising taste,” shared Jazmin Leong, Country Sales Manager – Philippines of Jacobs Douwe Egberts.
The introduction of these flavors not only reflects evolving Filipino preferences but also reinforces OldTown’s commitment to local relevance while maintaining global quality.
Partnership for wider reach
To extend its reach across the country, OldTown White Coffee also announced its exclusive distribution partnership with San Miguel Super Coffeemix Co. Inc., a strategic move to ensure its premium coffee mixes become more accessible nationwide.
With new flavors, a refreshed look, and a culturally resonant story, OldTown White Coffee continues to bring the heart of Malaysia’s ‘kopitiam’ experience to Filipino homes and cafes.
