The Rail Concept Store, a key player in the Philippine streetwear and skate fashion scene, recently celebrated the grand opening of its 14th store at SM North EDSA. The event was filled with excitement, local collaborations, live music, and a showcase of unique products. Let’s take a look at five highlights from The Rail’s grand opening that made it an unforgettable experience for attendees and showcased the brand’s commitment to street culture.
- Ribbon-Cutting Ceremony with Neil Solomon and Laika Del Rosario: The grand opening commenced with a ribbon-cutting ceremony led by Neil Solomon, Executive of The Rail, and Laika Del Rosario, Marketing Manager. This symbolic moment marked the official opening of the store and set the tone for the exciting event ahead.
- Exclusive Launch of WIP Caps Collaboration: The Rail partnered with local brand WIP Caps to launch an exclusive collaboration at the grand opening. Mari Torres, one of the co-founders of WIP Caps, expressed his enthusiasm for the collaboration and showcased their latest collection of creatively designed headwear. This collaboration further strengthens The Rail’s support for local brands and celebrates the unique creativity of the Philippine streetwear scene.
- Daniel Padilla’s Creative Contribution: Renowned Filipino artist Daniel Padilla, known for his passion for music, fashion, and street culture, showcased his creative collaboration with The Rail. His creative team designed shirts for The Rail, and the grand opening event highlighted their latest line of bags designed by Johnny Moonlight. These functional yet fashionable bags cater to the on-the-go street lifestyle, providing attendees with a glimpse of the artistic expression inherent in The Rail’s offerings.
- Bird. Sets the Mood with Live Music: The alternative four-piece band, Bird., captivated the audience with their soulful and meaningful songs. Their performance created an atmosphere of camaraderie, resonating with skaters and street culture enthusiasts at The Rail. The band’s music exemplified the connection shared by individuals of different backgrounds through their love for skateboarding and street culture.
- Memorable Experience and Exclusive Giveaways: The grand opening provided guests with a memorable experience. Attendees had the opportunity to connect with like-minded individuals while enjoying refreshments and exploring the wide selection of products at The Rail. Additionally, lucky guests had the chance to win exclusive products and giveaways from The Rail and WIP Caps, adding an extra layer of excitement to the event.
The Rail Concept Store’s grand opening at SM North EDSA was a remarkable celebration of streetwear and skate culture. From the ribbon-cutting ceremony to the exclusive collaborations, live music, and engaging atmosphere, the event showcased The Rail’s commitment to quality products and its role as a community hub for skaters and street culture enthusiasts. The Rail’s newest store is now open to the public, inviting customers to immerse themselves in the unique selection of streetwear and skate fashion it has to offer.