Summer 2024 brings a double delight for watch enthusiasts and K-Pop aficionados as G-SHOCK announces its latest summer collection featuring two exciting collaborations.
As the temperature rises, G-SHOCK is set to release a collection that epitomizes toughness and style, with collaborations that cater to diverse tastes. The first collaboration is with the sensational K-Pop girl group ITZY, while the second is with Team Land Cruiser Toyota Auto Body (TLC), promising a blend of youthful charm and rugged adventure.
G-SHOCK x ITZY
The G-SHOCK x ITZY collaboration, based on the compact GMA-P2100 model, embodies ITZY’s cool and dynamic image with a subtle monochrome palette. Since their appointment as brand ambassadors for G-SHOCK in February 2023, ITZY has garnered immense support from a global fanbase, particularly resonating with younger audiences across Asia. The GMA-P2100IT and GMA-P2100ZY watches mark the first official collaboration between G-SHOCK and ITZY, featuring a dial with a monochromatic color scheme accented by hour markers in the colors of ITZY’s official ring lights. The watches also bear the ITZY logo on the dial and come packaged in a special box adorned with the members’ autographs. Crafted with eco-friendly bio-based resin, these watches are not only stylish but also environmentally conscious.
G-SHOCK x Team Land Cruiser
For those seeking a bolder statement, G-SHOCK presents the New Mudmaster GW 9500TLC-1, a rugged timepiece born from the collaboration with Team Land Cruiser. Inspired by the Land Cruiser 300 GR Sport raced by TLC in the Dakar Rally, this watch features a black and red color scheme with a speckled pattern reminiscent of desert racing tracks. With the TLC logo proudly displayed on the band and back of the watch, along with a unique TLC graphic on the LCD display, this limited edition timepiece exudes both style and durability. Made of renewable organic resources and packaged in recycled materials, the Mudmaster GW 9500TLC-1 boasts a Carbon Core Guard structure, offering enhanced durability and comfort in challenging outdoor environments.
Price and Availability
The G-SHOCK x ITZY collection includes the GMA-P2100IT-7A, GMA-P2100IT-4A, and GMA-P2100ZY-1A, each priced at PHP9,980. Meanwhile, the New Mudmaster GW 9500TLC-1 is priced at PHP29,940. Watch enthusiasts can experience these exclusive collaborations firsthand at the launch exhibition in SM Megamall, Ortigas Center, from April 11 to April 25, 2024.
Summer Adventure Awaits
Whether you’re exploring the urban jungle or braving the great outdoors, G-SHOCK’s summer collaborations are designed to withstand the toughest challenges while exuding style and personality. Embrace the spirit of adventure this summer with G-SHOCK, and stay updated on the latest releases by visiting their official website and social media channels.
For more information, visit the official G-SHOCK Philippines website: Casio Official Site.
