Eye Mo has unveiled its new packaging in Manila, presenting a fresh and modern design while keeping the same trusted formula Filipinos have relied on for over 80 years. The updated look features nature-inspired hues, bold colors, and the iconic Eye Mo bottle design.
Weitarsa Hendarto, Director of PT Combiphar, emphasized that the redesign strengthens Eye Mo’s global identity. The unified packaging is now consistent across countries, including the Philippines, Indonesia, Mexico, and Singapore. Hendarto noted that this evolution reflects both the brand’s heritage and vision for the future.
The nature-inspired design symbolizes the refreshing relief Eye Mo brings with every drop. Miss Earth 2017 and licensed physicist Karen Ibasco also shared her story of transformation, comparing her personal journey to Eye Mo’s refreshed look. She highlighted that true transformation enhances authenticity without losing identity.
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, described the new packaging as a tribute to consumer trust built since the 1940s. He added that this refresh is also a way of thanking loyal users who have trusted the brand for generations.
The launch event also featured Eye Mo’s legacy in national campaigns and its continuing advocacy for eye care. The new packaging is now available in leading drugstores nationwide.
