The GUESS Originals paired up with international music superstar J Balvin once again as together they launched the new “Amor” collection for Summer 2022 in hopes to advocate the spread of love and peace through different pieces of apparels.
A mere glance at the collection does induce cheery and pleasant vibes to anyone who sees with its vibrant colors and trippy patterns which is exactly what Balvin aimed for.
The call for love and peace theme is just on a surface level in this project, however. The collaboration digs deeper than the vibrancy of colors and the easiness feeling it intends to bring as the superstar turns to his inspired documentary, The Boy from Medellin, as the spotlight of the roots of the Amor collection. The documentary and the clothing project were united in hope to shed light on the significance of mental health and having an open narrative about it.
Combining aesthetic with advocacy, here are reasons why the GUESS Originals x J Balvin Amor Collection is deemed to be a winning formula:
Reuniting with GUESS Originals
This is not the first time Balvin has teamed up with GUESS to create something beautiful together, and with his remark about their past collaborations, it looks like this certainly won’t be their last as well. “We’ve been collaborating for a couple of years now,” says J Balvin. “The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”
The “Vibras” collection in 2019 was their very first deal which brings a reggaeton concept. This was followed by the “Colores” collection in 2020 filling the stores with all kinds of rainbows and bright colors. The Spring 2021 GUESS x FriendsWithYou collection also stars J Balvin.
Now, with the new “Amor” collection dropped which was inspired with the mentioned documentary, GUESS still instills it trademark style in its pieces but with a twist as iconic graphics are added and upped fabrics are used to emphasize the persona of Balvin even before fame and his journey with mental health.
Make your ‘fit scream The Ultimate Peace & Love
With the Amor collection’s mantra of “amor y paz” which means peace and love, this collaboration hopes to embody the revival of positivity and joy. It tries to evoke the feeling of happiness and positivity with the vibrant and pastel colors, and a whole lot of bright hues displayed in swirls, hearts, stripes, clovers, and other trippy patterns that show playfulness.
“This is what we really need. Throughout all of life but more so now with what is going on in Ukraine and things like that. There are some dark moments in the world right now, but we want to bring the light and the love and the peace and the colour.” J Balvin shares his sentiments on why their collection is heavily centered on bringing joyous odes.
A huge collection makes for various outfits
This Amor collection offers 47 pieces of apparel with bright and playful prints. The vibes that the clothes offer are perfect for summer with different categories of clothing available as well. You can mix and match these pieces to come up with your preferred style or to try a new look!
They give striped sets which is an insta-fit. Crocheted hats and bucket hats are also available that may complete the perfect summery outfit and give an effortless cool look on blocking the rays and protecting your face. You can actually go straight diving in the waters with the J Balvin Swim Trunks, and with the matching shirt, you can sport pool wear into the streets with no problem. Their jackets that come off in different styles would be perfect for cold weather or cool summer nights and is a good addition to the outfit too.
Sport a 70’s “Amor y Paz” look
The movement of the pieces will remind you of the hippie culture that advocated nonviolence and love in the 70s era. The GUESS Originals x J Balvin Amor collection wishes to incorporate vintage fashion marrying the modern era to focus on self-expression and self-love. The laidback but expressive 70s style known for the oversized graphic tees, crochetted pieces, bucket hats and each one filled with peace and love signs are the inspirations and what you may expect from this collection.
A spur to dress peculiar
What’s the best thing about having 47 pieces in the Amor y paz collection? Mixing and matching them up. Sure you have your own style you follow routinely, but it’s exciting to step out off the routinary and dress up and wear anything you like, yes, even if they don’t match! You might think that it would not look good to pair clothes with the same fabric and same color or pair two with a completely different style but that is the point! The collection aims to give you happiness and to give you a push to do what you love, so if you love to try different pairs of clothing then do it!
The GUESS ORiginals x J Balvin Amor Collection is available on guess.com.ph and in GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia. You can visit the GUESS’ Facebook page here for other clothing drops as well.