In a thrilling continuation of their successful partnership, American singer-songwriter John Mayer joins forces with Hodinkee for the third time, introducing a captivating collaboration with none other than the chart-topping sensation, Ed Sheeran. This exhilarating venture marks the inaugural episode of the “Hodinkee in Residence” series, where Mayer assumes the role of curator, setting the stage for an enchanting fusion of music, design, and horology.
Having previously orchestrated three G-SHOCK collaborations, all of which became instant sell-outs, the stage was set for Mayer and Hodinkee to up the ante by inviting Ed Sheeran to join the fold. This latest release, titled “G-SHOCK Ref. 6900 – Subtract By Sheeran,” sets the tone for a series of future collaborative drops, shrouded in anticipation and secrecy.
Ed Sheeran’s unique watch design draws its inspiration from his latest album, “Subtract,” which signifies the culmination of his mathematically themed album series. The timepiece, like the album, exudes raw and genuine essence, mirroring Sheeran’s artistic journey with striking precision.
The watch’s case and strap are adorned with a vibrant yellow resin, serving as a canvas for an abstract interpretation of Sheeran’s face on the dial. The dial is graced with a sketched subtraction sign at the 12 o’clock position, reminiscent of the “Subtract” album cover, featuring a harmonious blend of muted colors and the iconic G-SHOCK “Triple Graph” display enveloped in a sea of yellow.
Beyond its artistic allure, “G-SHOCK Ref. 6900 – Subtract By Ed Sheeran” stands as a testament to technical precision. Equipped with features such as a 1/100th Stopwatch, Countdown Timer, and Multi-Function Alarm, it harmoniously marries functionality with artistic expression.
The watch is elegantly presented in G-SHOCK’s signature octagonal tin, encapsulated by custom packaging artwork mirroring the aesthetic of the “Subtract” album. This watch is not just an accessory but a tangible piece of artistry and music in motion.
Available for $185 USD, the “G-SHOCK Ref. 6900 – Subtract By Ed Sheeran” is set to launch on October 18 at 11:00 am ET in the Hodinkee Shop. Hodinkee is extending an exclusive opportunity for early access sign-up, ensuring that enthusiasts of music, design, and watch culture have a chance to own a piece of this limited edition release. This captivating collaboration symbolizes a dynamic blend of musical inspiration, innovative design, and the timeless appeal of G-SHOCK watches.