Generika Drugstore, a trailblazer in making affordable, quality generic medicines accessible to Filipino families, is turning the spotlight on a special kind of hero: the “Best Supporting Nanay.” Through its newly launched “Suporta sa Ginhawa Award,” Generika aims to honor mother figures across the country whose nurturing love and selfless support have helped others experience comfort and relief—ginhawa—in everyday life.
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A Celebration of Everyday Heroes
Launched as part of Generika’s enduring promise of “Ginhawang Generika,” the award seeks to elevate the untold stories of maternal support that fuel Filipino resilience. It’s a tribute to the quiet champions—mothers, guardians, grandmothers, even fathers and siblings—who go above and beyond to care, comfort, and uplift the people they love.
“The ‘Suporta sa Ginhawa Award for Best Supporting Nanay’ is our way of celebrating the Filipino spirit of compassion and sacrifice,” said Gino Guinto, President and CEO of Generika Drugstore. “These stories of everyday kindness and strength echo our brand’s mission to provide not just medicine, but meaningful support to Filipino families.”
The Spirit of Ginhawang Generika
The campaign is rooted in Generika’s brand pillars that have long supported communities through affordable healthcare:
- Ginhawa sa Bulsa – Helping customers save up to 85% on medicines, especially with trusted house brands like Actimed and Nutrawell, so they can prioritize both health and happiness.
- Ginhawa sa Plus Services – Offering free health consultations, blood pressure checks, and other affordable services that encourage proactive wellness in the community.
- Ginhawa sa Katuwang – Providing expert pharmaceutical guidance through compassionate, knowledgeable pharmacists who serve as true healthcare partners.
How to Nominate Your “Best Supporting Nanay”
Filipinos from all walks of life are invited to join this heartfelt campaign by nominating someone who has provided profound emotional or physical support—just like a nanay.
Here’s how to take part:
- Tell Their Story
Create a 60–90 second reel on Facebook or TikTok answering:
“Paano siya nakapagbigay sa ‘yo ng best suporta sa ginhawa?”
Use the hashtags #BestSupportingNanay #SuportaMoSaGinhawa #GenerikaDrugstore - Register Your Nomination
Fill out the nomination form at:
https://forms.office.com/r/uB82rvRa6c - Engage and Inspire
Encourage others to react, comment, and share your post. Entries with the highest engagement from each region (NCR, North & Central Luzon, South Luzon & Visayas, Mindanao) will be chosen as finalists.
Rewards for Remarkable Support
Finalists and winners will be celebrated not just with tokens of appreciation, but with resources that continue the cycle of support:
- Grand Prize:
₱15,000 in cash, a Best Supporting Nanay trophy, and ₱5,000 worth of MEDPadala credits. - Consolation Prizes:
₱5,000 in cash and ₱5,000 worth of MEDPadala credits for each finalist.
Deadline for Nominations
Nominations are open from June 3 to June 30, 2025. For more information and updates, visit Generika Drugstore’s official Facebook and TikTok pages.
Whether it’s a mother who nursed you through sickness, a lola who made sure you never skipped a meal, or a kuya who worked double shifts to pay your tuition, this is your chance to say “Salamat, Nanay.” Celebrate the unsung heroes who keep the heart of the Filipino family beating—only with Generika Drugstore’s “Suporta sa Ginhawa Award.”
