Jollibee, the beloved homegrown fast-food giant, continues to uplift Filipino pride with the official launch of its newest campaign: “Bida Best, Bida Pinoy.” More than a marketing push, the campaign serves as a powerful movement celebrating the excellence, passion, and world-class talent of Filipinos across different fields.
Held at Whitespace Manila and hosted by media personality Gretchen Ho, the launch was a vibrant tribute to the stories of Filipino champions who have made waves internationally while staying deeply rooted in their identity.
Table of Contents
Meet the Bida Best Ambassadors
At the heart of the campaign is a star-studded roster of Bida Best Ambassadors—icons who embody the spirit of Filipino greatness:
- Pia Wurtzbach, Miss Universe 2015 and humanitarian
- Carlos Yulo, Olympic gymnast and world champion
- Hidilyn Diaz, the country’s first Olympic gold medalist
- EJ Obiena, internationally ranked pole vaulter
- Dr. Reina Reyes, astrophysicist dubbed “the Filipina who proved Einstein right”
- Quiccs Maiquez, globally renowned toy designer and visual artist
- SIBOL, national Esports team and MLBB World Champions
- UPeepz, internationally awarded hip-hop dance crew
These individuals, coming from diverse backgrounds—from science and sports to arts and tech—represent the many ways Filipinos shine on the global stage.
Stories that Inspire
The event featured the premiere of a stirring anthem music video introducing the ambassadors, followed by “Bida Best Talks,” a panel discussion where each personality shared heartfelt accounts of their journeys.
Pia Wurtzbach-Jauncey reminded the audience about resilience:
“This campaign not only celebrates triumphs and successes, but the puso of every Pinoy who dares to dream. Bida ang puso sa tagumpay.”
Quiccs emphasized the power of authenticity:
“To young creatives, don’t be afraid to dream big. Authenticity is your superpower, and your culture is the edge.”
Dr. Reina Reyes shared her mission to inspire future generations:
“Every Filipino kid should feel free and celebrated to be smart, to be curious, to dream big—as big as the universe.”
Meanwhile, Olympic champion Hidilyn Diaz reinforced her belief in collective triumph:
“This medal wasn’t just for me—it’s for every Filipino. Kaya natin maging world-class.”
More Than Just A Campaign
Attendees were also treated to the Bida Best Exhibit Booth, showcasing iconic memorabilia including Pia’s Miss Universe gown and Hidilyn’s Olympic gold medal. The display served as a physical reminder of the values Jollibee champions—excellence rooted in heart, perseverance, and cultural pride.
Jollibee’s VP and Head of Marketing, Dorothy Dee-Ching, summed up the campaign’s essence perfectly:
“When we celebrate their stories, we celebrate the very best of what it means to be Filipino—resilient, passionate, joyful, and world-class.”
A Spark for the Future
As the event wrapped up, the message rang clear: every Filipino has the potential to be world-class. Whether in sports, science, arts, or everyday life, the “Bida Best, Bida Pinoy” campaign calls on Filipinos everywhere to keep dreaming, pushing boundaries, and carrying the nation’s spirit with pride.
With stories that inspire and a legacy rooted in homegrown values, Jollibee’s latest campaign lights a path toward a more confident, celebrated, and united Filipino identity—one global success at a time.
