Mega Prime Foods launches Senses of the Sea: The Mega Sardines Museum, the first interactive tour on canned fish production in the country

Mega Prime Foods, Incorporated (MPFI), a leading sustainable food production company in the Philippines, has taken a significant step in promoting educational and tourism opportunities with the inauguration of The Mega Sardines Museum. This cutting-edge museum offers a state-of-the-art visual experience tour of the company’s unique “Catching-to-Canning” process for its renowned Mega Sardines.The museum’s grand opening saw stakeholders from various sectors, including government, business, tourism, food, technology, and nutrition, experiencing the interactive tour as its first batch of visitors. MPFI’s Chief Executive Officer, Michelle Tiu Lim-Chan, emphasized the company’s commitment to becoming a government partner in educating students of all ages about real-world experiences and knowledge in the food manufacturing industry.Tiu Lim-Chan expressed her belief that The Mega Sardines Museum would provide experiential learning opportunities for students, leaving lasting impressions that go beyond textbooks and theories. The initiative also aims to contribute to the economic growth of Batangas and the Calabarzon Region by becoming one of the newest tourist attractions, generating job opportunities, and supporting local enterprises.The museum’s potential to attract up to 5,000 guests per month is expected to bolster the tourism industry in Sto. Tomas and the Batangas Province, attracting visitors from educational institutions and businesses interested in the food production process.MPFI’s partnership with the Department of Tourism Region IV-A (DOT-4A) further cements the museum’s position as a must-visit location in the Calabarzon region, especially for educational tours of students from elementary to college levels. DOT-4A Regional Director, Marites Castro, acknowledged the museum’s contributions not only to education but also to marine conservation and cultural heritage, driving economic growth in the entire region.Moreover, MPFI has collaborated with the Philippine Amusement & Entertainment Corporation (PAEC) to curate and manage The Senses of Sea, reinforcing both companies’ support for the K-12 basic education and MATATAG Agenda of the Department of Education, as well as the Department of Tourism’s campaign to showcase the Philippines’ diverse attractions.The Mega Sardines Museum also stands as a testament to MPFI’s commitment to sustainability and marine conservation. With eco-friendly features such as a zero-waste fishmeal plant, cold storage facilities, and energy-efficient lighting systems, the company sets an excellent example for the industry.The museum’s floor plan revolves around marine-themed spaces, including a Briefing Room, Sardine Catching Room, Production Viewing Deck, Mega Fleet of Vessels, Sardines Canning Room, and the Seaside Market. Each space offers an immersive and informative experience, showcasing the meticulous processes involved in canned fish production.Tiu Lim-Chan assured the public that The Senses of the Sea is just the beginning of MPFI’s efforts to expand its product offerings and services to serve Filipino families across the country better.Starting September 2023, interested groups, organizations, and the general public will have the opportunity to explore and appreciate the innovative and sustainable production processes behind Mega Sardines at The Mega Sardines Museum. As MPFI continues to promote education, marine conservation, and economic growth, the museum promises to be a fascinating and insightful destination for all visitors.