POP MART is transforming the Filipino toy scene with its irresistible blend of mystery, design, and fandom. In partnership with Lazada, the global designer toy powerhouse is redefining the collectible experience—both online and offline.
A New Wave of Collecting
What began as a quirky curiosity has become a nationwide craze. Blind boxes—sealed packages containing mystery figures—are now a must-have for collectors, and POP MART is at the forefront. Known for turning characters like MOLLY, DIMOO, and SKULLPANDA into global icons, the brand has found a new home on Lazada’s LazMall, where it has rapidly become one of the fastest-growing toy brands since its 2023 debut.
With a staggering 5x growth, POP MART is winning fans through surprise drops, immersive livestreams, and a thriving community of collectors who live for the next reveal.
More Than Toys—They’re Stories
Today’s collectibles are more than just playful figurines—they’re emotional artifacts, nostalgic throwbacks, and tiny works of art. POP MART taps into this deeper connection by infusing each release with unique storytelling and creativity.
“Whether it’s the thrill of the mystery or the joy of finding your favorite character, our collectors are looking for more than just toys—they’re seeking stories,” a POP MART spokesperson shared. “With Lazada, we’re able to deliver those stories in a seamless and engaging way.”
With the blind box market projected to reach $38.4 billion by 2031, largely driven by millennial and Gen Z collectors, POP MART is perfectly positioned to ride the wave of this cultural and commercial boom.
Global Drops Hit LazMall This June
In June 2025, POP MART is treating fans to an exciting lineup of globally exclusive drops: new collectible figures of fan-favorites MOLLY and Zsiga, and the much-awaited second-generation SKULLPANDA plush toys, offering a soft new take on a cult favorite. All items will be available exclusively on LazMall, with increased inventory and storefront visibility to meet growing demand.
The Future of Shopping: Fandom Meets Function
Powered by AI-driven recommendations and regional insights, Lazada and POP MART offer a next-level shopping experience where fans get exactly what they crave—fast. More than 85% of orders in Metro Manila and other key cities arrive within 48 hours, packed in collector-grade, shock-proof boxes with real-time tracking via the Lazada app.
POP MART’s LazMall presence is also driving the creator economy. Over 34% of sales come from affiliate content creators—unboxers, reviewers, and livestreamers whose content fuels the brand’s digital storytelling and viral reach.
Going Beyond the Screen
On June 1, the POP MART fandom came alive offline with the Lazada x POP MART 5KM Run at the SM Mall of Asia Complex. The event combined fitness, music, and toy culture, capped by a POP MART booth showcasing exclusive drops and character meet-and-greets—a true playground for fans of all ages.
“POP MART’s world is built on creativity and connection,” said Kaya Qin, Chief Business Officer at Lazada Group. “Through Lazada’s platform, brands like POP MART can inspire a new generation of collectors with immersive experiences—both online and offline.”
Redefining the Collector’s Journey
From mystery boxes to meaningful moments, POP MART is elevating the act of collecting into a lifestyle. With community-driven campaigns, digital-first drops, and on-ground events that bring characters to life, the brand is setting a new standard for fandom in the Philippines—and beyond.
One surprise at a time, POP MART is proving that in a world of endless options, the joy of discovery never goes out of style.
