Poten-Cee continues to strengthen its position as one of the country’s trusted Vitamin C brands after its 50th anniversary campaign #FiftyFortifiedandForgingForward scored major wins at both the IABC Quill Awards and the PRSP Anvil Awards.
The campaign earned an Excellence Award at the Quills, placing among the Professional Top 5 Awards out of 918 total entries. This recognition came just months after winning a Silver Anvil early this year.
Launched in 2024, the campaign first engaged internal stakeholders to build strong brand advocacy within PascualLab, then reached wider audiences through ATL, BTL, and digital channels. It showcased Poten-Cee’s legacy of wellness while highlighting its commitment to forging forward with innovation and purpose.
IABC President Belle Tiongco praised the campaign for its clear strategy, creativity, and measurable results. She emphasized that its strong Work Plan and execution allowed evaluators to experience the campaign impact directly.
This marks PascualLab’s second Quill Award, following its 75th anniversary campaign #PascualLove in 2021. Poten-Cee’s portfolio today includes Poten-Cee Sugar-coated, Sugar-free, Forte 1000 mg, Chewable, Zn, Zn Advance, +C, Plus, and its newest Gummies line.
With this back-to-back recognition, Poten-Cee strengthens its role in providing fortified health solutions to Filipinos of all ages.
