For most Filipinos, getting insurance can feel like diving into a complicated world of jargon, high premiums, and overwhelming paperwork. Despite growing awareness of financial security, many still find themselves uninsured or underinsured, as the country’s insurance penetration rate remains at a low 1.89%—a far cry from the global average of 7%.
EastWest Ageas, one of the country’s fast-rising life insurance companies, is stepping in to change that narrative. With the launch of Sure Start, a new beginner-friendly insurance plan, the company is removing barriers and simplifying the insurance experience, helping Filipinos secure protection without the confusion and steep costs that often come with traditional plans.
“At EastWest Ageas, we believe that a simplified insurance plan will help more Filipinos navigate a complex insurance landscape,” said Sjoerd Smeets, President and CEO of EastWest Ageas Insurance. “We’re confident that Sure Start will dismantle misconceptions and motivate more people to begin investing in their futures today.”
Simple, Transparent, and Tailored for Every Life Stage
Sure Start is designed with first-time policyholders in mind, offering a hassle-free application that asks only three easy health and lifestyle questions. It features clear, easy-to-understand benefits, with annual premiums starting at just Php 8,000*—an approachable starting point for young adults, new parents, or anyone seeking financial protection without the complexity.
The plan includes a Guaranteed Death Benefit (100% of the basic sum insured), a Funeral Assistance Benefit (10% of the sum insured), and an Overseas Benefit (20% of the sum insured) to help cover repatriation expenses for policyholders who pass away while abroad. Additional riders such as Accidental Death, Accidental Disablement, Critical Illness, and Hospital Cash are also available to further enhance coverage.
One of the standout features of Sure Start is its flexibility. Coverage terms can be renewed for 1 or 5 years, up to age 80, and the policy automatically increases the sum insured by 10–20% when the policyholder experiences key life milestones like marriage, childbirth, or graduation—no new medical requirements needed.
Easy to Upgrade, Easy to Understand
Sure Start also offers future-ready features. Policyholders can convert their plan to other EastWest Ageas products without having to reapply or undergo another round of medical screening. It’s a seamless transition designed to grow with you and your needs over time.
Open to Filipinos aged 18 to 65, this product is proof that insurance doesn’t need to be intimidating or unaffordable. Whether you’re just entering adulthood, starting a family, or planning ahead for your loved ones’ future, Sure Start provides a solid foundation for building long-term security.
To learn more or to get started, visit eastwestageas.com.ph or talk to a licensed EastWest Ageas financial advisor.
*Minimum premium may be higher for older clients.
