In a market brimming with choices, one question continues to shape the decisions of many Filipino car buyers: “Anong brand ang para sa akin?” For over three decades, Toyota Motor Philippines has consistently provided the answer—offering vehicles that not only perform, but endure, evolve, and deliver peace of mind.
A Trusted Brand for Every Filipino
Since it began operations in 1989, Toyota has been the undisputed mobility partner of generations of Filipinos. From the iconic Corolla and Revo to today’s sophisticated sedans and SUVs, Toyota’s legacy of quality, durability, and reliability remains unmatched. It’s not uncommon to see older Toyota models still navigating local roads—a living testament to their engineering.
Globally, Toyota continues to dominate as the top-selling car brand, offering a broad spectrum of mobility solutions including Internal Combustion Engine (ICE) vehicles, Hybrid Electric Vehicles (HEV), Plug-in Hybrid Electric Vehicles (PHEV), Battery Electric Vehicles (BEV), and Fuel Cell Electric Vehicles (FCEV). In the Philippines, Toyota has gone beyond simply selling cars—it offers Filipinos the power of choice, especially with the country’s widest range of hybrid options.
From the stylish Camry and practical Corolla Cross to the luxurious Alphard and newly introduced Yaris Cross and Zenix, Toyota’s HEV lineup leads the local push toward a more sustainable future.
Mobility Made for Every Journey
Toyota’s philosophy isn’t just about vehicles—it’s about crafting mobility solutions that suit real-life needs. The company’s approach to product development includes “Goyokiki”, a Japanese practice of directly listening to customers to improve products and services.
One notable example is the recently launched Next Generation Tamaraw, whose concept was born from conversations with Filipino entrepreneurs and transport sector stakeholders. This commitment to customer-centric design makes Toyota vehicles relevant and resilient, whether for personal use, family trips, or business ventures.
A One-Stop Shop Experience
Toyota Motor Philippines currently operates through a robust network of 75 dealerships and 8 service centers nationwide. More than just showrooms, these dealerships are fully equipped hubs for sales, financing, maintenance, accessories, and even lifestyle merchandise under the Gazoo Racing line.
Customers can explore Toyota’s vehicle lineup, take a test drive, or enjoy a coffee while browsing accessories—all in one place. More importantly, readily available parts and service ensure that any needed repairs or upgrades are done quickly and efficiently.
Need financing? Toyota Financial Services Philippines is there to help. Looking for a secondhand vehicle? T-SURE, Toyota’s certified pre-owned vehicle program, offers peace of mind. Want to lease instead of buy? Toyota’s Kinto One leasing solution has flexible plans. Prefer mobile support? The myToyota App makes service booking and vehicle tracking easier than ever.
Customer Support That Goes the Extra Mile
Toyota’s customer care doesn’t end after a purchase—it’s just the beginning. With multiple support channels including hotlines, social media, mobile apps, and walk-in assistance at any dealership, Toyota ensures that help is always within reach.
Even as the brand evolves, one thing remains constant: Toyota is committed to creating value that lasts. From safety-first features like Toyota Safety Sense (TSS) to continuous electrification of its lineup, the company is staying ahead of the curve in meeting both individual and environmental needs.
The Smart, Sustainable Choice
As Filipinos become more eco-conscious, Toyota is leading the local charge in sustainability by offering practical and accessible electrified vehicles. Hybrid cars like the Prius—which debuted in the country as early as 2009—have already proven to be fuel-efficient and lower-emission alternatives to traditional vehicles.
At every stage, Toyota remains committed to the journey of the Filipino—offering mobility that’s smart, secure, and sustainable.
So, when someone asks, “Anong brand ang para sa akin?”—the answer is clear. Choose a brand known for reliability. Choose a brand that adapts with your lifestyle. Choose one that prioritizes your safety, your comfort, and your future.
Choose Toyota.
Because when it comes to mobility, trust and innovation should go hand in hand.
