- Newly signed program boosts insurer’s Better Days health awareness campaign
- Manulife’s Better Days campaign aims to promote holistic health and wellness, including financial protection through HealthFlex and Medical Secure plans
As part of its Better Days campaign to promote better health and wellness, Manulife Philippines, the Philippine arm of leading international financial services provider Manulife, has signed an agreement with Pfizer to develop and support patient disease awareness and education campaigns.
“At Manulife Philippines, we understand that health and wellness awareness and access are crucial for our customers to achieve Better Days. Our collaboration with Pfizer opens additional avenues to reach more Filipinos with the information and access they need, boosting their level of awareness on the importance of holistic health,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines.
Through this collaboration, Manulife and Pfizer will co-create public information campaigns to raise awareness around the importance of preventive healthcare, treatments currently available in the market, disease prevention and management, and financial protection against common critical illnesses.
“At Pfizer Philippines, we are dedicated to advancing healthcare and improving lives. Our collaboration with Manulife represents a significant step towards enhancing health literacy and raising awareness about preventive healthcare and treatments. By empowering individuals with the knowledge they need, we aim to create a healthier and more resilient community,” said Albert Magpantay, Commercial Lead, Pfizer Philippines. “This collaboration aligns with Pfizer’s vision, which focuses on improving patients’ quality of life by ensuring accessibility, affordability, and availability of patient-centered innovative solutions.”
Manulife’s Better Daysis an awareness campaign highlighting the importance of health as a key component for Filipino customers to live better and ensure their and their family’s financial security. It is bannered by Manulife Medical Secure, a standalone health insurance plan providing extensive medical care with coverage limits of up to PHP 5 million, and Manulife HealthFlex, a comprehensive plan that aims to help Filipinos manage financial concerns around critical illnesses like cancer, heart attacks, and strokes. Manulife Medical Secure allows customers to prepare for medical emergencies by giving them cashless treatment option for hospitalization expenses through a nationwide network of accredited healthcare providers; while Manulife HealthFlex provides lifetime protection until 100 years of age or reaps maturity benefits and long-life bonuses through dividends.
