Smart Communications is proving its dominance in the Philippine wireless broadband space, closing the first quarter of 2025 with a commanding 44% market share and over 430,000 subscribers. The milestone places the telco slightly ahead of its nearest competitor, signaling a strong start to the year and further reinforcing its position as a digital lifestyle enabler for millions of Filipinos.
Fueling this upward momentum is the launch of Smart Home WiFi, a next-gen broadband service that targets households in areas with limited or no fiber access. Designed with the modern Filipino family in mind, this plug-and-play solution delivers seamless connectivity right out of the box.
At the heart of the service is the Smart 5G Max Turbo WiFi, a prepaid device capable of connecting up to 15 gadgets simultaneously—perfect for home use, dormitories, and even small businesses. Backed by Smart’s robust 5G network, users enjoy ultra-fast streaming, smooth online gaming, and efficient file sharing.
“The growth of our broadband subscriber base is just the beginning,” said Anastacio R. Martirez, Smart’s Chief Operating Officer. “Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs, powered by our world-class network.”
Smart’s wireless broadband surge also aligns with the broader vision of its parent company, the PLDT Group, to expand digital access nationwide—especially in underserved communities—through continued 5G infrastructure investments.
With Smart Home WiFi redefining the home internet experience, Smart Communications is not just delivering connectivity; it’s connecting more lives, homes, and aspirations across the archipelago.
