Hard Rock Cafe Philippines is raising the flag—and the flame—for Filipino flavor as it joins the 2025 World Burger Tour, a global culinary celebration that unites Hard Rock Cafes from around the world through one thing: burgers with soul.
From June 14 to August 5, 2025, Hard Rock Cafe Manila proudly presents its uniquely Filipino burger creation, expertly crafted by local chefs to embody the bold, vibrant, and comforting taste of the Philippines. It’s more than a burger—it’s a contender for the global stage, competing for a spot among only five winning burgers that will be featured on Hard Rock’s international menu.
A Movement of Flavor and Filipino Pride
The World Burger Tour isn’t just a culinary contest—it’s a celebration of culture, storytelling, and community. Hard Rock Cafe is teaming up with top food influencers and content creators to bring the local burger to life on social media. From behind-the-scenes clips on Instagram and TikTok to taste tests and street interviews, fans can discover what makes this burger Pinoy to the core—and why it deserves the world’s attention.
Here’s How You Can Join the Burger Revolution:
TRY IT – Visit Hard Rock Cafe Manila and take a bite out of the exclusive World Burger Tour entry.
SUPPORT IT – Every order, every review, and every share helps boost the burger’s global chances.
SHARE IT – Rally your foodie friends to post, tag, and tell the world about this burger.
WATCH IT GROW – From August 5 to September 5, finalists will be revealed—and five winners will be served across Hard Rock Cafes globally.
This is your chance to support local chefs and proudly Filipino flavors. Whether you’re a burger lover, a foodie, or a patriot, this bite-sized masterpiece deserves your support.
More Than Burgers: The Bistro Group Behind the Flame
This flavorful campaign is made possible by The Bistro Group, the powerhouse behind Hard Rock Cafe Philippines and many other global favorites. Since introducing TGIFridays in 1994, The Bistro Group has transformed the local dining landscape with brands like Morton’s The Steakhouse, Olive Garden, Italianni’s, Texas Roadhouse, Randy’s Donuts, and more.
They also helm beloved Asian dining destinations like Modern Shang, Watami, Siklab+, Bulgogi Brothers, and the elevated culinary experiences of TBG Elite, including Helm, The Test Kitchen, Ember, and Jupiter.
At its core, The Bistro Group brings passion, innovation, and hospitality to every plate—and this burger is no exception.
So take a bite, cast your vote, and let’s bring this Filipino burger to the world.
Follow and support the campaign online:
@hardrockcafe @hardrockcafeph @thebistrogroup
#WorldBurgerTour #HardRockCafe #HardRockCafeManila #ByTheBistroGroup #WBT2025
