Food content creator and digital sensation Abi Marquez has officially been named one of this year’s Mansmith Young Market Masters Awardees (YMMA)—a prestigious recognition given to young Filipino trailblazers in marketing, sales, and entrepreneurship.
The awarding ceremony is set to take place on July 23, 2025, at the Carlos P. Romulo Auditorium in RCBC Plaza, Makati City, marking the 20th anniversary of the annual YMMA event.
At only 25 years old, Abi has already left a significant mark in the Philippine digital content and culinary space. With viral recipe videos that have captivated millions, partnerships with top global chefs, and a growing community of inspired home cooks, Abi is more than just a content creator—she’s a cultural catalyst.
Her influence goes beyond social media. By marketing Filipino food with passion and pride, Abi has created a platform that empowers a new generation of Filipinos to embrace their culinary heritage. Her content is both educational and emotional, encouraging viewers to rediscover everyday dishes like adobo, sinigang, and lumpia with newfound appreciation.
The Mansmith YMMA celebrates outstanding achievers aged 35 and below who are pushing boundaries and elevating their industries with creativity and purpose. Abi’s win affirms the growing impact of digital platforms in shaping cultural and consumer trends. She now joins the ranks of notable YMMA alumni including Mang Inasal founder Injap Sia, Kimstore CEO Kim Lato, and Avocadoria founder Cza Sevilla.
Abi’s recognition is a win not just for digital creators, but for Filipino cuisine itself. With her signature mix of authenticity and innovation, she is helping put Filipino food on the global culinary map—one video at a time.
Congratulations, Abi Marquez—your creativity, heart, and dedication to Filipino culture continue to inspire!
