Sassa, a beloved local brand known for its stylish and comfortable women’s wear, has officially opened its first standalone store at Festival Mall, marking a new chapter in its 21-year journey in Philippine fashion retail.
Located on the Upper Ground Floor of the mall’s West Wing, the newly opened store boasts a modern, inviting atmosphere where shoppers can fully experience the Sassa lifestyle—from activewear and swimwear to intimate apparel. Designed with clean lighting, organized display zones, and bold blue accents, the space captures the brand’s fresh and youthful energy.
Unlike its presence in traditional department store counters, Sassa’s standalone store provides more freedom for customers to explore the brand’s complete offerings. With greater privacy and space, the store allows for relaxed shopping and personal styling—something the brand has envisioned as part of deepening its connection with Filipina consumers.
“For over two decades, Sassa has been part of many women’s lives through department stores. Now, we’re taking that relationship a step further,” said Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “This new space is not just about sales—it’s about creating a more meaningful and memorable experience for every Sassa Girl.”
The standalone store houses all of Sassa’s core collections in one place for the first time, offering an expansive selection of mix-and-match pieces to suit a wide range of tastes and lifestyles. The layout is intentionally designed to encourage exploration, comfort, and personal style discovery.
The grand opening was celebrated with an exclusive launch event, attended by brand executives, influencers, and loyal customers. Guests were treated to first-day shopping perks including special discounts, limited-time promos, and exclusive gift-with-purchase offers.
The opening of the Festival Mall store also reflects Sassa’s strong performance in the past year, with double-digit growth and ambitious projections of up to a 50% increase in sales through its new retail experience. But more than numbers, the brand is focused on building community and connection.
“We’re not just launching a store—we’re opening a space that embodies everything we stand for,” Raiza shared. “This is just the beginning of a new retail journey, and we’re excited to grow with our customers every step of the way.”
With more standalone locations planned, Sassa is poised to become not just a staple in Filipino wardrobes—but a true lifestyle partner for confident, style-forward women across the country.
Experience the full Sassa lifestyle now at Festival Mall.
Stay updated on new collections and promos by following @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok.
