In the ever-evolving world of fashion, where trends often circle back in time, Golden Goose has taken a bold step into the past to bring you their latest creation: the Marathon sneaker. Inspired by the athletic runners of the 1970s, this footwear masterpiece reimagines the bold and vibrant styles of that era, all while maintaining the brand’s signature distressed look.
The global sneaker community buzzed with excitement as Golden Goose unveiled this highly-anticipated release at an exclusive launch during its sneaker’s day activation in Seoul. Now, fans worldwide can get their hands on this unique fusion of vintage aesthetics and modern design.
The Marathon sneaker comes in a range of classic colorways, including White, Black, Red, Royal Blue, and Silver, all of which pay homage to the era’s athletic style. It’s a refreshing departure from the brand’s more contemporary silhouettes, harking back to a time when track-and-field fashion was at its peak.
One of the standout features of this sneaker is its sleek and streamlined runner-shaped upper, reminiscent of the athletic footwear icons of the ’70s. On the heel, a 3D-printed perforated panel not only elongates the silhouette but also adds a touch of drama, akin to a spoiler on a high-performance car.
The upper is a testament to craftsmanship, with a combination of nylon, nappa leather, and nubuck seamlessly sewn together. This diverse palette of textures adds depth to the design, creating a visually appealing contrast. To remind wearers of the brand’s identity, the lateral panels proudly display the iconic Golden Goose star logo in contrasting tones, further enhancing the overall colorway.
But Golden Goose’s vision doesn’t stop at sneakers alone. To complete the retro athletic style, the brand has introduced a dedicated collection that perfectly complements the Marathon sneaker. This collection includes cargo pants and running shorts, paired with knee-length gym-style socks. Adding the finishing touches are ’70s-style windbreakers and baseball caps, available in Silver and Royal Blue, perfect for those who want to fully embrace the vintage athletic look.
Golden Goose’s new campaign is fronted by global brand ambassadors SUNMI and William Chan, giving fans a closer look at the style and versatility of the Marathon sneaker and its accompanying collection. Whether you’re a seasoned sneakerhead or simply looking to inject some vintage flair into your wardrobe, the Marathon sneaker and its supporting collection are now available for purchase on Golden Goose’s website.
In an era where fashion continually reinvents itself, Golden Goose’s Marathon sneaker reminds us that sometimes the past holds the key to timeless style. Embrace the nostalgia, step into the future, and run with the bold spirit of the ’70s in Golden Goose’s latest creation.