Australian pop sensation Ruel has officially ushered in a thrilling new chapter in his musical journey with the release of his latest single, “I Can Die Now.” The track—out now via Giant Music—signals the start of his sophomore album era, expected later this year, and showcases a dynamic evolution in sound and energy that fans around the globe have eagerly awaited.
Produced and co-written by a powerhouse team including GRAMMY-nominated Julian Bunetta (Sabrina Carpenter, One Direction), Ammo (Beyoncé, Britney Spears), JKash (Dua Lipa, Charlie Puth), and more, “I Can Die Now” is a vibrant, emotionally charged pop anthem that captures the dizzying high of falling deeply in love. The upbeat, hand-clap-infused track is a compelling contrast to its title, blending playfulness with heartfelt emotion—an intentional juxtaposition Ruel describes as central to the song’s appeal.
To celebrate its release, Ruel is set to perform the song live for the first time in the U.S. during a special pop-up event at the Hollywood Forever Cemetery in Los Angeles. Meanwhile, the song’s music video, directed by sweetiepie (Neema Sadeghi + Ethan Frank), will have its broadcast premiere this Monday, July 21, on MTV and on the Paramount Times Square billboards.
The release is also accompanied by a uniquely immersive campaign centered on a fictional “ICDN Syndrome”—a playful nod to the song’s theme, featuring a hospitalized Ruel slipping between reality and romantic delirium. Fans are encouraged to engage with this whimsical world through interactive content that blends humor, heart, and storytelling.
This single marks Ruel’s first release under Giant Music, part of The Azoff Company, and sets the tone for an ambitious new era. After relocating from Sydney to Los Angeles, Ruel began collaborating with a curated group of award-winning producers and creatives, including Joel Little, Kenny Beats, and long-time mentor M-Phazes. The result is a bold redefinition of his artistry—genre-fluid, globally inspired, and creatively liberated.
Ruel’s rise to pop stardom has been nothing short of remarkable. From his debut at 14 to earning multi-platinum hits like “Painkiller” and “Dazed & Confused,” he’s racked up over three billion streams, four EPs, and a full-length debut album—all before turning 21. Following standout performances at Lollapalooza, Camp Flog Gnaw, and collaborations with the likes of SG Lewis and Omar Apollo, Ruel continues to prove why he is one of the most influential voices of his generation.
“I Can Die Now” isn’t just a single—it’s a signal flare for what’s to come. As Ruel steps boldly into this next chapter, he brings with him a sense of purpose, play, and fearless creativity. And for fans watching closely, it’s only the beginning.
