The energy was electric as Franchise Pinas 2025 officially opened its doors on July 5 at the SMX Convention Center in Clark, reaffirming its position as the largest franchise and food expo in Central Luzon.
Now on its second year, the event—organized by Epic Events Production—serves as a dynamic platform for aspiring entrepreneurs, business leaders, and franchise brands to connect, collaborate, and innovate in a rapidly evolving industry.
The two-day expo kicked off with a ribbon-cutting ceremony graced by a powerhouse lineup of leaders in business and government, including Louie Alcantara, CEO of Epic Events Production; Hyrum Fernani Cardio of GCash; Director Elenita Ordonio of DTI Pampanga; Chuck Gueco of the Metro Angeles Chamber of Commerce and Industry; Edgar Allan Susano of Converge ICT; and Cherrie Lou Basco, Project Manager of Epic Events Solutions.
“Franchise Pinas is more than just an expo,” said Alcantara during the launch. “It’s a movement toward inclusive growth, accessible entrepreneurship, and real business transformation, especially for the regions.”
Throughout the weekend, attendees can expect an impressive lineup of forums, business matching sessions, and exhibition booths spotlighting opportunities in food, retail, services, and tech franchising. Startups, seasoned entrepreneurs, and curious investors alike are given a rare opportunity to gain firsthand insights from industry experts and brand leaders.
Among the event’s highlights are talks on franchise scaling strategies, digital payment innovations, and sustainable business practices—timely themes in today’s competitive and socially aware market.
As the franchising landscape continues to evolve, Franchise Pinas 2025 stands out as a beacon for business resilience, adaptability, and the growing entrepreneurial spirit in the heart of Central Luzon.
